{"id":183,"date":"2019-10-03T10:24:11","date_gmt":"2019-10-03T10:24:11","guid":{"rendered":"https:\/\/www.clever-digital.co.uk\/?page_id=183"},"modified":"2023-09-27T11:07:48","modified_gmt":"2023-09-27T11:07:48","slug":"retargeting","status":"publish","type":"page","link":"https:\/\/www.clever-digital.co.uk\/online-advertising\/retargeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"\t\t
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RETARGETING IS THE ABILITY TO DISPLAY BANNER ADS TO PEOPLE WHO HAVE ALREADY VISITED YOUR WEBSITE WITHIN THE LAST 30 DAYS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Typically it is the best way to improve your advertising spend as it is a unique form of targeting that knits together all of your advertising, be it organic traffic, adwords, print or other banner ads. Anyone who has visited your site can be communicated with as they continue their online journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The 5 step guide to the perfect retargeting campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Let us know your monthly traffic figure<\/b>
Allows us to \u2018price up\u2019 the campaign for you<\/p>

2. We\u2019ll send you through a simple quote<\/b>
This will tell you the price and campaign length.<\/p>

3. A line of code will be sent over to you<\/b>
Paste the code into the \u2018head-tag\u2019 of your site<\/p>

4. The campaign goes live<\/b>
You\u2019ll begin to see the benefits straight away<\/p>

5. Weekly performance reports<\/b>
We\u2019ll pop them over so you can see how many visitors you are getting<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Benefits of Retargeting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tA re-targeting campaign will allow you to make the most of your website\u2019s existing traffic. We can advise you on the best way of displaying banners which strikes the balance between being overly intrusive and gently encouraging re-engagement.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tVery few visitors commit on the first visit to a website. These days, individuals tend to research and consider several options before making a commitment. Re-targeting allows your business to have a second chance while your potential customers are still undecided.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tRe-targeting represents fantastic value for money as it will probably be the most targeting form of online advertising available to you. Because of its precision, there is no need for huge numbers of banner ads to be displayed and even relatively modest advertising budgets can last months.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tGreat for brand building. All successful brand building is based around repetition and re-targeting will allow you keep your brand in front of an audience you know are interested in you. Your re-targeting will super charge the effectiveness of traffic from all your marketing channels.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\t\tResults have been better than we could have hoped for and traffic to the website has increased throughout the campaign too.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tDonald Manning<\/span>Good Guys<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tMy first campaign with Clever Digital has generated more response than all previous advertising put together. I will certainly be rebooking! \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tGeorgia Connors<\/span>Multicerv<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tI looked over the artwork & I liked what I saw. I appreciate the time you took to advise me of the campaign results once it had ended.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tCharles Morales<\/span>Hill-Behan<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPrevious<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tNext<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Questions & Answers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhere will my banner appear?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Your advertisement will be booked \u201cRun-of-Site\u201d which means that it is not restricted to any single part of the Telegraph\u00a0website.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tAre you the Telegraph?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Although this is a question we\u2019ve never been asked, we\u2019d like to make it clear beyond any doubt that we are not the Telegraph. We are an incorporated business called Clever Digital and are staunchly \u00a0proud of our\u00a0independence.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCan I refine the targeting?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Refinements to targeting are possible. This could be anything from Age and Gender to other more sophisticated targeting. You ought to be aware that the more selective the targeting becomes the greater chances your banner campaign period may be lengthened.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tAre alternative banner sizes available?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yes. Our banner designers can produce virtually any format of creative you wish.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow long will the campaign run?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

We normally set campaigns for a 28 day period, but we are entirely flexible to your requirements.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow much response will I get?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Unfortunately we don\u2019t have crystal balls. There are so many variables influencing response it is an impossible question to answer. That\u2019s said, you are in the hands of experts and we\u2019ll do everything in our power to ensure you get maximum ROI.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

RETARGETING IS THE ABILITY TO DISPLAY BANNER ADS TO PEOPLE WHO HAVE ALREADY VISITED YOUR WEBSITE WITHIN THE LAST 30 DAYS Typically it is the best way to improve your advertising spend as it is a unique form of targeting that knits together all of your advertising, be it organic traffic, adwords, print or other […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":101,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/pages\/183"}],"collection":[{"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":3,"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/pages\/183\/revisions"}],"predecessor-version":[{"id":489,"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/pages\/183\/revisions\/489"}],"up":[{"embeddable":true,"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/pages\/101"}],"wp:attachment":[{"href":"https:\/\/www.clever-digital.co.uk\/wp-json\/wp\/v2\/media?parent=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}